Division of Sports, Entertainment & Culture


The Division of Sports, Entertainment & Culture helps students develop a thorough understanding of fundamental concepts and theories as they relate to sports, entertainment and culture industries.

Our Sports, Entertainment and Culture courses include:

  • Real Deal Sports Marketing: Developing Your Brand and Brand Awareness
  • Sport Event Planning: Creating the Splash, Spectacle, Experience and Value
  • The ABC’s of Movie Budgeting (Part One): Developing the Budget
  • Sports Journalism: The Interview’s Edition



Courses

Ever imagine yourself behind the scenes at the world’s greatest athletic or entertainment events, or becoming a successful event, wedding or meeting planner? If so, our programs will help you channel that drive into a career in this ever-expanding industry.


Real Deal Sports Marketing: Developing Your Brand and Brand Awareness
Branding involves building “the impression” and then disseminating “the impression.” How do you create “the impression”? How do you spread “the impression”? And, more importantly, how do you leverage “the impression”? This course emphasizes the construction and launch of your branding initiatives and is taught by a seasoned professional. The ten-hour course meets 2 hours/week for five weeks.
Price: $400.00. Online course.
Class size: 15 participants maximum.
Expected outcomes: After course completion, students are better able to package and sell themselves and their product.


Sport Event Planning: Creating the Splash, Spectacle, Experience, and Value
Whether it’s the Super Bowl or the World Cup, the event is bigger than the actual game/contest. How do you plan sports-related events that attract the “who’s who” and have sponsors salivating? How do you incite excitement? This course is taught by a seasoned sports event planner who has solutions. The eight-hour course meets 2 hours/week for four weeks.
Price: $300.00.
Class size: 15 participants maximum.
Expected outcomes: After course completion, students will be able to plan and execute a successful event with the support of sponsors.


The ABC’s of Movie Budgeting (Part One): Developing the Budget
If you write and submit a screenplay with the hope that your film will make it to the big screen—you’ll need lots of luck. However, if you attach a budget, you have significantly increased the probability that your screenplay will be accepted. This course is taught by a film industry, budget expert who will share insights and budgeting tips. The eight-hour course meets 2 hours/week for four weeks.
Price: $450.00.
Class size: 15 participants maximum.
Expected outcomes: After course completion, students will have a functional budget template from which to build out expenses for a project for the big screen.


Sports Journalism: The Interviewer’s Edition
It’s not just landing the big interview—it’s conducting it. How do you interview the Prima Dona athlete, tight-lipped general manager, or promotion-minded team owner? Well, it isn’t easy—or is it? This course is taught by an experienced sports journalist who has interviewed numerous high-profile people in the sports world. The ten-hour course meets 2 hours/week for five weeks.
Price: $350.00.
Class size: 15 participants maximum.
Expected outcomes: After course completion, students will be equipped with the keys to get the scoop on breaking news in sports.


A 10% DISCOUNT IS AVAILABLE TO ALL FEDERAL, STATE AND CITY EMPLOYEES!
To apply, please visit click on Registration for instructions.
Please visit our Program Schedule to view the current schedule for each semester.


CONTACT

School of Professional and Continuing Studies
Location: Pratt 419
Phone: 718-488-1364
Fax: 718-488-1367
E-mail: scsbrooklyn@liu.edu