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Advertising Information
Center for Business Research
- Ad $ summary
(Business HF5802 .N3)
- Advertising : concept and copy
(Business HF5823 .F43 1994)
- Advertising : principles & practice
(Business HF5823 .W455 2000)
- Advertising and sales promotion strategy
(Business HF5823 .T27 1998)
- Advertising career directory : a practical one-stop guide to getting a job in advertising
(Business HF5801 .A294 1993x)
- The advertising red books. Advertisers & agencies ... supplement
(Business HF5805 .S725x)
- The advertising red books. Advertisers, business classifications
(Business HF5805 .S7)
- The advertising red books. Advertisers, indexes
(Business HF5805 .S714)
- The advertising red books. Agencies
(Business HF5805 .S72)
- Advertising slogans of America
(Business HF6135 .S53 1984)
- The Best in retail ads
(Business HF5823 .B465x)
- A Celebration of effective advertising : 30 years of winning EFFIE campaigns
(Business HF5837 .C45 1999bx)
- A century of American icons : 100 products and slogans from the 20th century consumer culture
(Business HF6161.B4 C46 2002)
- Choosing & working with your advertising agency
(Business HF6178 .W452 1991x)
- Copywriting secrets & tactics : how to put more sell into all your sell copy
(Business HF5825 .L39 1992x)
- Dictionary of advertising and direct mail terms
(Business HF5803 .I46 1987)
- Dictionary of marketing and advertising
(Business HF5415 .R577 1995)
- Encyclopedia of major marketing campaigns
(Business HF5837 .E53 2000)
- Fundamentals of copy & layout
(Business HF5825 .B66 1997)
- How to create successful catalogs
(Business HF5862 .H68 1995)
- How to develop a successful advertising plan
(Business HF5823 .T23 1993)
- How to make your advertising make money
(Business HF5823 .C179 1983)
- Kleppner's advertising procedure
(Business HF5823 .K45 1999)
- Major marketing campaigns annual
(Business HF5837 .M35)
- Marketer's guide to media.
(Business HF5826.5 .M45)
- Media planning : a practical guide
(Business HF5826.5 .S86 1996)
- The 100 best TV commercials - and why they worked
(Business HF6146.T42 K36 1999)
- Standard directory of advertising agencies
(Business HF5805 .S72)
- Twenty Ads that Shook the World (Business HF 5811 .T9 2000)
- Winning direct response advertising : from print through interactive media
(Business HF5861 .T47 1997)
- Write on target : the direct marketer's copywriting handbook
(Business HF5730 .S73 1997)
Robert Delaney, 8/10/05
cbr@cwpost.liu.edu
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