Dr. Edward Rogoff
Professor
B.A., M.B.A., M.S., Ph.D. Columbia University
Edward.Rogoff@liu.edu
Description
Dr. Edward G. Rogoff joined LIU Brooklyn after an accomplished career at the City University of New York (CUNY)-Baruch College, where he directed the Lawrence N. Field Center for Entrepreneurship and served as chair of the Department of Management. Dr. Rogoff founded the CUNY Center for Student Entrepreneurship and was instrumental in developing its Top 10 nationally ranked undergraduate and graduate entrepreneurship programs. Dr. Rogoff was the recipient of the 2010 Outstanding Educator of the Year award, given by the United States Association of Small Business and Entrepreneurship, is the author of The Entrepreneurial Conversation and Bankable Business Plans, and is a past contributor to the New York Times, Journal of Small Business Management, Entrepreneurship Research Journal, and Forbes.
Specialties
Entrepreneurship
Publications
Books:
Rogoff, E.G. Scary Diagnosis,2025, Prospecta Press, Westport CT.
Rogoff, E.G., Bankable Business Plans, 3rd Edition. 2024, Prospecta Press, Westport CT.
Rogoff, E.G. and Moffitt, P-L, Bankable Business Plans for Non-Profits. 2021. New York: Rowhouse Publishing.
Rogoff, E.G., and Carroll, D., The Second Chance Revolution: Entrepreneurship After 50. 2009, New York: Rowhouse Publishing.
Rogoff, E.G., Bankable Business Plans, 2nd Edition. 2007, New York: Rowhouse Publishing.
Rogoff, E.G., Bankable Business Plans for Entrepreneurial Ventures. 2007, New York: Rowhouse Publishing.
Rogoff, E.G. and Corbett, M., with Moffitt, P-L., The Entrepreneurial Conversation. 2006, West Palm Beach: Pinnacle Press.
Rogoff, E.G., Bankable Business Plans. 2003, New York: Thomson-Texere.
Selected Papers in Professional Journals:
Lyons, T., Rogoff, E.G., Dean, M. (2017). How Entrepreneurship Support Organizations Can Better Serve Immigrant Entrepreneurs: The Case of Competition THRIVE, American Journal of Entrepreneurship, 10(2), pp. 53-88.
Song, L., Rogoff, E.G., Li, X. (2015). “The Effect of Entrepreneurial Context on the Performance of New Ventures,” Chinese Management Studies, 9(2), pp.197-220.
Zhou, W., Rogoff, E.G., Vredenburgh, D. (2015). “Informational Diversity and Entrepreneurial Team Performance: Moderating Effect of Shared Leadership,” International Entrepreneurship and Management Journal, 11(1), 39-55.
Shinnars, R.S, Cho, S., Rogoff, E.G. (2013). “Outcomes of Family Involvement in Minority Owned Family Businesses,” Journal of Family Business Strategy, 4(1), pp. 22-33.
Rogoff, E.G. (2012). “Entrepreneurship Databases: Illuminating Processes, Describing Phenomena and Steering Research,” Entrepreneurship Research Journal, 2(4), 30 pages.
Schulman, S.A. and Rogoff, E.G. (2011). “The Technology Enabled Entrepreneur: Today’s Hope for a Better Tomorrow,” Entrepreneurship Research Journal, 1(4), pp. 1-5.
Lectures and Presentations
Rogoff, E.G. Webinar. “Identifying Community and Social Needs and Creating a Nonprofit to Address Them,” The Nonprofit Cooperative, January 15, 2025.
Rogoff, E.G., Keynote Speaker, Lincoln High School Academy of Finance, Yonkers, New York, June 10, 2024
Duty, L., and E.G. Rogoff, Webinar, “Strategic Planning for Nonprofit Organizations,” The Nonprofit Cooperative, November 9, 2022
Rogoff, E.G. “Using New Technology to Engage K-8 Students in Entrepreneurial Thinking,” National Association of Elementary School Principals, Louisville, July 8, 2022.
Rogoff, E.G., Presentation on Social Business Curriculum, Curriculum for Social Business Enterprise Conference, Medgar Evers College, CUNY, June 16, 2022.
Rogoff, E.G. Presentation at the Strategic World Conference (online, svc.world), "Entrepreneurship, Nonprofits and The Effects of COVID on Higher Education,." October 20, 2021.
Rogoff, E.G., Keynote Introduction to the Stage2Startups Founders Online UnConference, October 6, 2021.
Rogoff, E.G. “Using New Technology to Engage Middle School and High School Students in Entrepreneurial Thinking,” Emerging Experiential Track, United States Association of Small Business and Entrepreneurship Annual Conference, Durham, North Carolina, January 5, 2022.
Rogoff, E.G., (2025). “What Writing About Pain Can Do for You,” Career Authors, https://careerauthors.com/scary-diagnosis/. February 26, 2025.
Rogoff, E.G. and Oconnell, D. (2024) Nonprofit Entrepreneurship vs. Entrepreneurship: What’s the Difference Between Them. The Coop Scoop, thenonprofitcooperative.org, Edition #201, June 2024.
Rogoff, E.G. (2023) Latest Trends in Professional Education for K-12 Teachers¸Lumos Learning Blog Post. July 2023. https://www.lumoslearning.com/llwp/teachers-speak/latest-trends-professional-education-k12-teachers.html
Rogoff, E.G. (2023)¸ Examining COVID Learning Losses: Insights from Pro-Publica’s Investigation. Lumos Learning Blog Post. June 2023. https://www.lumoslearning.com/llwp/teachers-speak/examining-covid-learning-losses-insights-propublica.html
Rogoff, E.G., (2020) Big Impacts Needed Strong Leadership: How the Move to Online was Managed by Educational Leaders, Whitepaper, Published online by Lumos Learning. Princeton, N.J. https://www.lumoslearning.com/llwp/big-impacts-needed-strong-leadership-whitepaper-by-dr-edward-g-rogoff.html#form
Schott, T., Rogoff, E.G., Herrington, M., Kew, P., (2017). Global Entrepreneurship Monitor (GEM) 2017 Special Topic Report 2016-2017: Senior Entrepreneurship. Wellesley, MA: Babson College.
Lyons, T., Rogoff, E.G., Dean, M. and Marks, S., (2014) “How Entrepreneurship Service Organizations Can Better Serve Immigrant Entrepreneurs,” Proceedings of the 59th Annual Conference of the International Council of Small Business (ICSB), ICSB Conference, Dublin, Ireland, June 15, 2014.
Lee, M-S., Puryear, A.N., Rogoff, E.G., Onochie, J.I., and Haynes, G.W. (2006), “Gender Differences in Family Business Management: An Empirical Investigation of Mexican-American and Korean-American Businesses in the United States,” Proceedings of the 51st International Council for Small Business Conference, Melbourne, Australia.
Puryear, A.N., Rogoff, E.G., Lee, M-S., Heck, R.K.Z., Haynes, G.W., Onochie, J.I., and Grossman, E.B. (2006), “Sampling Minority Business Owners and Their Families: The Understudied Entrepreneurial Experience,” Presentation at the 2003 and 2005 National Minority Business Owner Surveys (2003 and 2005 NMBOSs), Invited Research Conference, New York City, New York.
Rogoff, E.G., Lee, M-S., and Puryear, A.N. (2004), “The Model of an Academically Based Entrepreneurship Development: A Ten-Year Retrospective,” Proceedings of the United States Association of Small Business and Entrepreneurship (USASBE) Annual National Conference, Dallas, Texas.
Heck, R.K.Z., Rogoff, E.G., Lee, M-S., and Stafford, K. (2002), “The Economic Contributions of Family Business and Their Effects on Communities,” Proceedings of the United States Association of Small Business and Entrepreneurship (USASBE) Annual National Conference, Family Business Invited Session, Reno, Nevada.
Rogoff, E.G., Lee, M-S., and Suh, D-C. (2002), “Who Done It? Attributions by Entrepreneurs and Experts of the Causes of Small Business Success and Impeding Factors,” Proceedings of the United States Association of Small Business and Entrepreneurship (USASBE) Annual National Conference, Reno, Nevada.
Rogoff, E.G., Lee, M-S., and Heck, R.K.Z. (2001), “The Effect of Education within the Family Business Context,” Proceedings of the Second United States Association for Small Business and Entrepreneurship (USASBE) / Small Business Institute Director's Association (SBIDA) Joint National Conference, Orlando, Florida. (CD-ROM format).
Rogoff, E.G., Lee, M-S., and Fenton, C. (1998), “An Analysis of Services Offered to SBDC Clients: Implications for Process Management,” 1998 National Small Business Development Center (SBDC) Conference Proceedings, Savannah, Georgia, pp. 218-222.
Lee, M-S., Rogoff, E.G, and Puryear, A.N. (1998), “Differences between Aspiring Minority and Established, Non-Minority Business Owners: Is There a Goal Gap?” Proceedings of the United States Association for Small Business and Entrepreneurship (USASBE) 12th Annual Conference, Lynn Neeley (Ed.), pp. 1-11, Clearwater, Florida.
Rogoff, E.G., Lee, M-S., and Puryear, A.N. (1998), “Combining the Resources of Government, Academic, and Financial Institutions: A Model of Entrepreneurship Development,” Presented at the International Conference on Globalization and Emerging Business, McGill University, Montreal, Canada.
