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Faculty

Herbert Sherman

Professor of Management

B.A., City College of New YorkM.S., Polytechnic UniversityPh.D., Union Institute and University

Description

Herbert Sherman, professor of management at Long Island University’s Brooklyn Campus, teaches courses in business strategy, business and society, international business, leadership and entrepreneurship. He has also taught courses in the areas of public administration, social policy and research methods. He has published eight books, several readers, over 50 cases and numerous articles in strategic management, small business/entrepreneurship, and business ethics. He has served as chair of the Department of Managerial Sciences and Business departments, is the founding editor of The CASE Journal and served as the editor of the New England Journal of Entrepreneurship and Journal of Behavioral and Applied Management.

Specialties

Strategic Management, Business Ethics, Leadership, Case Research, and Strategy and Management in Higher Education.

Publications

  • Chan, Nicole and Herbert Sherman (January, 2024).  “Allbirds: A Strategic Analysis” International Journal of Case Studies.  Volume 13, Issue1, 28-35. 
  • Aslanian, Valeriya and Herbert Sherman (January, 2024).  “A Strategic Analysis of the Lavazza Group” International Journal of Case Studies.  Volume 13, Issue1, 36-42. 
  • Edwards-Thomas, Veronica and Herbert Sherman (May-June, 2024). “Dead zones and cord cutting! The state of the high-tech cable industry and Charter Communications in 2023” International Journal of Management Studies and Social Science Research.  Volume 6, Issue 3, 100-120. 
  • Horton, Amber and Herbert Sherman (August, 2024). ““A Strategic Analysis of Aegon, Ltd. (2023)” International Journal of Case Studies.  Volume 13, Issue 17, 1-17. 
  • Horty, Michael and Herbert Sherman (November, 2024). “Packaging Corporation of America – A Strategic Analysis 2023” Case Studies Journal.  Volume 13, Issue 11, 12-29. 
  • Markiewicz, Marlya and Herbert Sherman (November, 2024). “JellyCat 2023 –A Strategic Analysis” Case Studies Journal.  Volume 13, Issue 11, 30-51. 
  • Lippert, Ryan and Herbert Sherman (March – April, 2025). “A Strategic Analysis of DraftKings (2024)” ISRG Journal of Economics, Business & Management.  Volume III, Issue II, 112-124. 
  • Sherman, Herbert (2025). New Cases: “Land O'Lakes is Flowing with Milk and Honey with CEO Beth Ford.”, “Giving Walgreens the Motivational "Boot": CEO Rosalind "Roz" Brewer.”, “The Best Kept Secret: CEO James P. Gorman of Morgan Stanley.”, “Serving More than just a Great Cup of Coffee: Howard Schultz, Servant Leader.”, “The Rise and Fall of WeWork: The Adam Neumann Story.”, “We're Making You an Offer You Can't Refuse: University Administration Union Negotiations.”, “’Face’-Time and Networking: Sheryl Sandberg former COO of Meta Platforms.”, “Genius or Genocide: Elon Musk's Acquisition of Twitter.”, “No Rest For The Weary At The "Citi" That Never Sleeps: Jane Fraser And Citigroup.” and “Wal-Mart Sex Discrimination” in Lussier, Robert N. Human Relations in Organizations: Applications and Skill Building.  13th Edition.  New York: McGraw Hill.

Honors/Awards

  • Graduate Student Choice Award – Most Outstanding Professor (2014). LIU-Brooklyn, School of Business, Public Administration, and Information Systems.  
  • Inducted Beta Sigma Delta (Spring 2022).  International Honor Society for Business, Management and Administration.
  • Co-recipient, Best Case Award for "Firing and Conspiring at Existo’s Framingham Operation: Parts A & B," Eastern Academy of Management/The CASE Association (2005)
  • Co-recipient, Distinguished Research Award for “Monochromatic Personnel Scanning at TechMark,” Allied Academies: International Academy for Case Studies (2005)
  • Co-recipient, Best Published Case Award for “D & H Management: Parts A & B,” Institute of Behavioral & Applied Management: Journal of Behavioral & Applied Management (2005)
  • Co-recipient, Best Mentored Case, The CASE Association (2006)
  • Co-recipient, Best Paper Award for “Outcomes Assessment, Rubrics, and Case Instruction: A Preliminary Analysis,” Institute of Behavioral and Applied Management: Management Education Division (2008)
  • Recipient, Dortmunder Gambrinus Fellowship, Dortmund University of Technology (2008)

Professional Affiliations

  • Member, The Allied Academies
  • Member, Academy of Management
  • Member, The Case Association (formerly The Eastern Case Writers' Association)
  • Member, Eastern Academy of Management
  • Founding Member, The Institute of Behavioral and Applied Management